Posted in: Digital Marketing

Digital Marketing Internship by Digital Deepak

Deepak Kanakaraju (Digital Deepak) at DMC Chennai December 2019

Hello, I am Anurag, from last six months I have been following Deepak sir on various social media platform especially his emails are something which I never miss.

Every time there is something new to learn, during this process I came to know about a unique digital marketing internship program that was going to be launched by Digital Deepak, without thinking twice I grabbed the opportunity and enrolled in the program.

The main aim of developing this program by Digital Deepak was to provide a unique experience where students can learn and practice at the same time.

Deepak sir told that the biggest challenges faced by his students who have enrolled in his courses are that sometimes students lack the motivation to practically implement what they have learned from the course, therefore he came up with this unique program.

If interested, you can always visit digitaldeepak.com and check out this program.

Photo by Austin Distel on Unsplash

Now let us discuss what I learned from my first class of Digital Internship, as it was our first class there was so much excitement to learn new things, but as Deepak sir is known for his uniqueness he introduced the concept of economy and how situations like recession occur.

But the best thing which he mentioned that people or businesses who are giving false promise and not doing fair business are going to be affected by recession and businesses who are into creating value for their customers need not fear of recession.

This statement was a motivation booster for me as I became upset after hearing about recession but now I understand that my main goal should be to focus on creating value for people.

In this process, he told that people to people communication is not going to be replaced by robots, which means digital marketing as a process is not going to be replaced and there will always be a need in the market.

Photo by Austin Distel on Unsplash

One of the main goals of marketing is to convey the right message to the right audience at the right time which is only possible with effective communication skills. Therefore Deepak sir suggested that the best skill that you can gain to become a better marketer is to learn communication.

One of the easiest ways to develop communication skills is to practice writing. Our first assignment is based on communication and in this assignment we have to write on important learning from our first digital internship class.

As everyone was asking for the scope of digital marketing and whether or not it can be automated, the simplest answer provided by Deepak sir was that automation can be done but digital marketing is nothing but doing marketing in a better way, and replacing human to human communication is difficult. Therefore marketing is not going to be replaced ever.

One of the unique strategy applied by Digital Deepak is the use of integrated marketing concept, an integrated digital marketing consists of six elements these are;

· Content Marketing

· SEO

· Social Media

· Email marketing

· Paid advertisement

· Sell and Convert

Here the main focus is on content creation and sharing this on social media platforms and performing SEO so that search engines can rank this content. After that email marketing and paid advertisement is done to reach a specific set of the audience so that products and services are sold to customers.

In this competitive business, environment selection of niche is necessary. The riches are in niches was a quote given by one of the students which were later appreciated by Deepak sir. Here I got to know the importance of selecting a niche.

The best way to find the niche is to combine talent, passion and market opportunity. After this, the importance of market research was discussed, and the best strategy is to understand our problems and then develop solutions around the problem.

Photo by Webaroo.com.au on Unsplash

Some tools can help in digital marketing are;

Keyword research tools

· Adwords Keyword Tool

· UberSuggest

· Answer the Public

· Ahrefs

· Moz

· SEMrush

· Search Console

· KeywordTool.io

Competition research tools

· Adwords Keyword Tool

· UberSuggest

· Answer the Public

· Ahrefs

· Moz

· SEMrush

· Search Console

Finally, I would like to conclude that I learned a lot from the session and I would like to thank Digital Deepak and his team who allowed us to learn from one and only Deepak sir.

Thank you

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